I'm one month into my journey with Pareto, and it is pleasant to see that my personal values align quite seamlessly with those of the company. I can see them actualize in our daily work and they are familiar from my coaching work. I dare say they are quite profound and most organizations and individuals could benefit from them.

My deepest values are “understanding” and “making a difference”. My approach to work and business is always people-oriented and I want to ensure people get results. All of this fits the Pareto way of thinking and working perfectly. I want to do meaningful stuff that actually works, learn continuously, and have fun while doing it.

So what are Pareto's values?

• Finding the essential

• We give a shit

• Success is a learned habit

• Adapt and evolve

• Joy

Let's look at these more closely and how I see them in our daily operations and coaching.

Finding the essential

This is the core of our business and is also conveyed in our name. There are a billion things one could do or wants to do, but only a fraction will yield the results you need. We help our customers gauge and pinpoint these gems.

As a coach, I encounter this theme at the beginning of each growth journey. The client may have several problems or obstacles, and they must find the one to tackle for the most results.

Finding the right stuff has two angles. First, you need to find out what to do and secondly how to do it. The approach needs to be adjusted to each situation. Especially in these times, when resources are more scarce than usual, you need to put those you have to good use.

This value also applies to our internal work, especially when we aren't yet so many. Our people are good at evaluating which things need attention right now and in the future. Unnecessary matters drop off.

We give a shit

Not only do we want to do things that matter, but we want to do them really, really well. It seems Pareto people want to do this for customers, each other, and for themselves. They have that good kind of ambition.

I can see this in the highly autonomous way of getting things done and quite regularly exceeding expectations. Projects and internal work run smoothly. Colleagues ask for and give advice, help with tasks, and give feedback.

In coaching and personal development giving a shit is a must: you need intrinsic motivation, otherwise, it's not going to happen. It's hard to get even started and you certainly won't keep going when facing obstacles.

Success is a learned habit

This one has a lot to do with having a Growth Mindset. We believe we can learn and find solutions if we put in the work. We want to concentrate on things that we can control or influence.

I think it also shows that Pareto experts have a lot of experience. We've been in sticky situations, solved puzzles, and also learned to shift course when it's necessary.

This is also clear when coaching: people who take full responsibility for their actions, no matter the circumstances, will succeed. You evaluate the situation, try an approach, learn and adjust, and gather speed.

Adapt and evolve

It probably goes without saying that this attitude is kind of a must in today's world - you just need to be able to learn new skills and unlearn or modify the old ones. Technology, especially generative AI, takes leaps and bounds, and our experts learn something new probably daily. As a rapidly growing organization, we also need to adjust our ways of working continuously.

As a coach, I encounter the beautiful human need to make things better. I think that people who actually yearn to learn, may it be technical things or new ways of interacting, can create something unique. At Pareto, learning, experimentation, and sharing knowledge seem to be the default setting in people.

Joy

Getting to do work that has a deeper meaning brings us joy, but we also find amusement in daily work with others. This can be seen for example in our Slack communications. Many of us also enjoy working at the office, having lunch together and having breaks chit-chatting, playing video games, or visiting the office gym for a quick workout.

The lesson from coaching and personal growth is that it's always easier to change habits when you sprinkle the hard work with some enjoyment.

How do our values sound to you? Is there a change that you'd like to make in your business or with your career? Could we be the place for having a closer look?