Results Efficiently

Your Experienced Partner in Software Projects

At Pareto, we act as our clients’ trusted partner in digital development, helping them utilize the opportunities of artificial intelligence to support their business. In practice, this means more efficient development work, faster results, and completely new innovations. We have extensive expertise in the software industry and support our clients all the way from design and architecture to coding. We work with web, mobile, and embedded systems, as well as combinations of these.

2.4 M

€ Revenue in 2024

35+

Pareto employees

19

Average years of experience

7

Top 100 Finnish companies as clients

How it All Started?

Pareto was founded by Juha Latvala and Juho Jokiniitty in 2023. The founders have decades of experience in software development and consulting, working with successful and award-winning companies. We felt the industry needed a company like Pareto, genuinely client-oriented and built around experienced, committed professionals. For us, client orientation is real, we’re naturally curious and open to new ideas. We’re a workplace for seasoned experts who care about each other, doing our work seriously but without taking ourselves too seriously. From day one, the guiding idea has been to be AI specialists, bringing artificial intelligence into our clients’ solutions.

100% Owned by Pareto Employees

Focus on the Client

Clients are at the core of everything we do at Pareto, and we aim to be as knowledgeable, insightful, and helpful as possible. Many companies in our industry focus mostly on themselves, but we prefer to direct our energy toward understanding customer needs and delivering great service. Most of us aren’t just employees at Pareto but also shareholders, so as a customer, you can count on our long-term commitment. We serve our clients the way they prefer, so we’re equally comfortable taking full responsibility for project deliveries or working as part of our clients’ existing teams. We’re genuinely straightforward and service-minded!

Fun fact

Where does the name Pareto come from?

The Pareto principle is named after Italian mathematician Vilfredo Pareto. Simply put, it states that in many situations, 20% of the inputs produce 80% of the outcomes. True to its name, Pareto makes sure that in our customer projects we identify the crucial 20% of things that deliver 80% of the value. Our experienced professionals don’t just execute projects, they provide insights and help you focus on what truly matters.

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Contact Us

Juho Jokiniitty
Juho Jokiniitty
Sales and Recruitment

juho.jokiniitty@paretosoftware.fi

+358 50 320 6857