The company has been founded by Juha Latvala and Juho Jokiniitty. Together, they have a solid experience in founding and leading businesses.

Juha has previously been involved in founding the software company Intopalo and the AI-based diagnostics solution company Neuro Event Labs Oy, as well as leading organizations in several different countries.

Juho is an expert in business and sales, who has previously worked at companies such as Insta and Vincit in sales and management positions.